Emma Giacalone

Emma Giacalone is a self-taught textile artist, based in Gloucestershire UK, who has been practicing freehand machine embroidery since 2012. Emma stitches together her creative interests in food packaging with a background in sociology, a fascination in people and a love of wordplay, to create artwork that is thought provoking, nostalgic, playful and fun.

From their design and form, to the social history and symbolism associated with them, Emma explores the chameleon-like ability of familiar, everyday objects to pass almost entirely unnoticed in our day-to-day lives, yet hold emotions and memories that can transport us to an entirely different place of period of our lives

“As an artist, the hidden in plan view element of branding is an opportunity for me to alter words and images to produce a pice of work that also holds more meaning than it might first appear, which may help us to examine our assumptions and beliefs in a new way too. My embroideries may provide food for thought, act as comfort food, or simply share some positivity to create something that is joyful and fun. After all, you shouldn’t play with your food … but you can”